Videojet Technologies announces the commencement of direct operations in Mexico

For Immediate Release

MEXICO CITY (MEXICO) —  October 29, 2010 —  Videojet Technologies, leading supplier in solutions for product and packaging coding, announces the commencement of direct operations in Mexico under the business name: Videojet Technologies México, upon purchasing F. Armida y Cía’s coding business.

“We thank F. Armida y Cía’s for their efforts and achievements. They represented Videojet for over 20 years in the Mexican market. This is the time for Videojet to have direct presence in Mexico, with the aim of investing and expanding its geographic coverage to offer our customers better service”, says Eduardo de la Torre, General Manager of Videojet Technologies México. “We believe the transition will be quick and easy, as the current customer-facing contacts and structure are being transferred and will remain intact.”

“Our global customers, including leading brands in food and beverage, personal care and pharmaceutical industries, demand that we provide the same portfolio of cutting-edge products and the same first-class service that Videojet supplies in the rest of the world, summarized in the motto Uptime Peace of Mind”, comments Sergio Brown, President of Videojet Latin America.

With direct presence in Mexico, Videojet is committed to investing in growth and human resources in the country. This will ensure that customers gain access to the broadest and most innovative range of coding and marking solutions, to immediate availability of consumables and genuine parts, to customer service by the best trained Videojet personnel and to unparalleled service and technical support. All of which will translate into better and higher production within its companies.

With over 275,000 systems installed in over 135 countries, Videojet Technologies has more than 40 years of solid experience in innovation, development, manufacture and sale of technologies for product identification and coding.

For further information regarding Videojet Technologies, please visit www.videojet.com or call (in Mexico): 5698-0100.

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Videojet Technologies Inc. is a world-leading manufacturer of coding, printing and laser marking products, fluids, and accessories for the product identification industry. As experts in continuous inkjet (CIJ), case coding, thermal transfer overprinting (TTO), array, and laser technologies, Videojet has more than 275,000 units installed worldwide. Sales, service, training, administrative and application support is provided by direct operations worldwide, including Austria, Brazil, Canada, Chile, China, France, Germany, India, Ireland, Italy, Japan, Korea, the Netherlands, Poland, Portugal, Russia, Singapore, Spain, Switzerland, Turkey and the United Kingdom, with more than 250 direct sales and service personnel in the United States alone. Videojet’s distribution network includes more than 175 distributors and OEMs, serving 135 countries.

©2010 Videojet Technologies Inc. All rights reserved. Videojet is a registered trademark of Videojet Technologies Inc.